Ford presented the new Mustang for the press in Sao Paulo, revealing all the details of the sport that is officially being sold in Brazil. The event included a test drive on the streets and on the Interlagos racetrack, demonstrating the performance and technologies of the icon that, in addition to the mystique and exciting design, surprises by the unprecedented standards of handling, refinement and comfort. Considered the best of all time, the 2018 Mustang is offered in Brazil in the GT Premium version, with a new V6 5.0 466 hp, 10-speed automatic transmission with option of changes in the steering wheel and standard performance package, for R $ 299,900 “It is a great pleasure to be able to launch a product like the Mustang, a vehicle unique in both its attributes and its history and tradition, symbolizing Ford’s passion for innovation and performance. Above all, it is a very important product for brand positioning in Brazil, “said Lyle Watters, president of Ford South America.

Refined and muscular

The new Mustang GT features an athletic, refined and aerodynamic design with a contemporary reading of the classic proportions of the carved long and short rear hood. The lower and wider body creates an elegant profile, with a “shark’s mouth” front and a trapezoidal grid. The new generation LED headlights and lanterns enhance the legendary three-bar signature. The 19-inch wheels with glossy black trim and the rear aerofoil highlight sportiness. In the rear, the trunk surprises by the space and functionality in a car of this category and the exhaust with four exits signals the strength of the V8 engine. The interior features the most sophisticated finish ever found on the line. The airplane-inspired cabin puts the controls in the driver’s hand, with easy reading of all the information on the innovative 12-inch configurable digital dashboard. Leather sports seats, with heating and cooling, provide optimum retention and comfort both on the slopes and for everyday use cars covers. The start button that pulses in the same rhythm as the heart of a horse and the approach light in the mirrors with the projection of the Mustang icon on the ground are other charms unique to the pony car.

Exciting Performance

The Ford Mustang GT Premium 2018 has a technological arsenal of respect for refining performance and driving experience. It is the fastest and most comfortable of the line already launched in the world: accelerates from 0 to 100 km / h in 4.3 seconds and reaches the top speed of 250 km / h, limited electronically. “The new Mustang GT puts an end to the old concept that every car with gross power is difficult to drive. It has been developed to deliver strong and comfortable performance in any condition of use, “says Volker Heumann, Ford Powertrain’s chief engineer at South America. The MagneRide adaptive suspension uses shock absorbers with electromagnetic viscous fluid and sensors that monitor track conditions 1,000 times per second to provide the best response in every taxiing situation. Radiator with increased capacity and differential with limited slip system are part of the performance package. The six steering modes allow you to quickly adjust the steering effort level, throttle response and transmission settings and electronic stability control for each condition: Normal, Sport, Sports +, Track, Drag and Snow / Wet, plus MyMode custom selection. The Mustang GT also comes equipped with Track Apps, a tool that allows you to record various vehicle performance data, such as acceleration, lap time, braking and G force. The Line Lock, which electronically locks the front wheels for preheating the rear tires in starters, the famous “burnout”, is another exclusive feature for the tracks.

Advanced technologies

Embedded electronic systems also help the Mustang GT Premium deliver a new standard of safety, connectivity and fun at the wheel. Its semiautonomous technologies include adaptive autopilot, collision alert with standalone braking assistant and pedestrian detection, emergency braking assistant and fatigue detection standby system. Among the safety features are eight airbags (front, side, curtain and knee), Brembo sports brakes with ABS and electronic brake distribution (EBD), electronic stability and traction control AdvanceTrac, ramp starting assistant, camera automatic high-beam headlamp, rain sensor, rear parking sensor, MyKey programmable key and individual tire pressure monitoring sensor.

Fun and Connectivity

The Mustang GT’s 12-inch digital dashboard is fully configurable and allows you to select multiple screens according to each driving mode, including 27 color options. The SYNC 3 multimedia center with 8-inch screen offers the ultimate in connectivity, with voice commands in Portuguese and navigation. In addition to access to Apple CarPlay and Android Auto, it has AppLink interface for mobile applications, Bluetooth connection and two USB ports with “smart charge”. The SYNC 3 of the new Mustang also features an advanced version of the Emergency Assistance system, which automatically connects to the SAMU in the event of a crash with airbags or fuel shutdown. In addition to the location of the vehicle, it provides data such as speed, type of accident and use of seat belts and airbags to assist with care. Its audio system is equally powerful, the Shaker Pro Premium Sound with 390 W of power and 12 speakers, including 8-inch subwoofer. The unmistakable sound of the V8 engine has also been enhanced with the use of advanced technology. The active exhaust valve system allows graduating and scheduling snoring on four levels, from quiet operation to full power, according to the time of day.

Sales success

Present in 140 countries, Mustang is the world’s best-selling sports coupe since the launch of its global generation in 2015. In Brazil, it has taken the lead in the premium sports and sports segment already in the pre- sale, with about 275 units sold – twice as many competitors added. In addition to offering the best package performance, comfort, connectivity and safety of the category for its price, the Mustang GT 2018 is maintenance friendly. It has exclusive technical assistance in more than 350 Ford dealers in Brazil, 36 of them specialized in extensive repairs. Its revisions are fixed price and add up to R $ 2,880 during the three-year warranty. The customer can also opt for Ford Protect maintenance plans with four or five revisions, which extend the factory warranty to four and five years, respectively. The Mustang also offers an exclusive line of original accessories, made up of sports tracks and other items, as well as licensed products from the brand.

New Camaro to be featured at São Paulo Motor Show 2018

The countdown to the São Paulo Motor Show entered the final phase. From now on, it will take three weeks to open the gates to the public on November 8. The iconic supers ports are always an attraction apart. For this year’s edition, one of the stars of the Chevrolet booth will be the New Camaro. The 2019 model makes its first appearance on South American soil. In addition to the new design, Novo Camaro brings an innovative package of performance, safety and comfort technologies to the Brazilian market that will be revealed only in the Salon. The Camaro is the most successful supercar in the Brazilian market, with more than 6,000 units in the country since 2010

Audi shows its line of SUVs in Chapada dos Veadeiros

Audi from Brazil launched a special campaign this week for its SUV family. Set in the Chapada dos Veadeiros, in the center-west of Goiás, the unprecedented content, called Territory Q, encompasses the four elements of nature and places the Q3, Q5 and Q7 cars in performance to demonstrate the versatility of the models in various types of terrain. The creative idea of ​​the content was produced by producer Lucas Pinhel and the campaign is now available on Audi Brazil’s Instagram, Instagram TV, Facebook and Youtube social networks. There are four videos of one minute each, 30 images and 10 Stories. “We want to expose our features  and details to our customers in a different way  . Tying the cars to Chapada dos Veadeiros reveals the versatility of our SUVs, “explains the Director of Communication of Audi of Brazil, CláudioRawicz. The Q Territory is the second action of a branded digital content platform featuring the experience of driving an Audi, called the Audi Experience 2018. The first was the Audi Driving Experience, where guests could drive the R8, TT RS and RS models 6, at the VeloCittAutódromo, in Mogi-Guaçú in August. The last phase of the project will be held at the São Paulo Motor Show in November.

Product line

The Audi Q3 is the second car of the brand with bi-fuel technology produced locally, available in the Attraction, Ambition and Ambition versions. The 1.4 liter turbocharged and direct fuel injection engine develops maximum power of 150 hp of power between 4,000 and 6,000 rpm and torque of 250 Nm, available between 1,500 and 3,500 turns, with both ethanol and gasoline. The Audi Q5 combines the sportiness of the brand sedans with versatility and a highly flexible interior. In all versions, the model is equipped as 2.0 TFSI petrol engine with 1,984 cm³ of displacement. The engine develops 252 hp of power and 370 Nm of torque, available between 1,600 and 4,500 rpm. In terms of performance, the SUV reaches 100 km / h in 6.3 seconds and its top speed is 237 km / h. The Audi Q7  is at the top of the range of utility vehicles of the brand, in a single version, Ambition. With Quattro traction coupled with the efficient eight-speed Triptronic automatic transmission and the V6 3.0 TFSI engine with compressor and direct fuel injection, Audi’s largest SUV accelerates to 100 km / h in just 6.1 seconds. The maximum speed is 250 km / h. The intelligent start-stop system is standard: when the driver lets the car roll when it reaches a red signal, for example, it shuts off the engine before the stop is complete. The vehicle has 2,995 cc of displacement, power of 333 hp and maximum torque of 440 Nm, available between 1,250 and 5,000 rpm.

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